Ford India Ltd on Tuesday drove into the growing sports utility vehicle market with the launch of its Endeavour model.
The company, which had launched the model last year, has so far sold more than 60,000 units of the SUV in the country.
The revised prices enhances the accessibility of these outstanding products, which offer segment-first safety features and class-leading technologies
The vehicle known as Chassis 30 can also be credited with having saved the fledgling firm from bankruptcy.
Ford is looking at multiple platforms to drive into India's small car market.
The reductions will be applicable across Ford Figo, Ford Classic, Ford EcoSport, Ford Fiesta and the Ford Endeavour.
To hit Indian roads in mid-May.
Car maker Ford plans to unveil a new concept vehicle at the upcoming Delhi Auto Expo as the company looks to tap growth in the compact car segment India.
As part of the new Central Motor Vehicle Rules, the government is framing a mandatory recall policy entailing penalties.
Ford India on Wednesday launched a new line of its mid-size 'Ikon' model adding two new variants 'LXi' and 'EXi' and improved versions of the existing 'ZXi' and 'Flair' as part of efforts to increase market share.
Ford to launch new compact car Figo Aspire in India
Besides their country of origin, General Motors, Ford Motor and Harley-Davidson have another trait in common: all three have failed in India, the world's fifth largest automobile market. All three of them took a tough call to de-prioritise India as a market amid disruption from heightened regulations and sharper focus on capital allocation by the parent.
"The small car will be our new model and it will be rolled out by early 2010," Ford India Executive Director Nigel E Wark told reporters in Kolkata. He said the company is yet to decide on the target segment of the small car, but added that it would not compete with small cars like Nano from Tata Motors' stable.
US carmaker Ford on Wednesday said it will expand export market for its compact car Figo to Mexico and other nations in North Africa, the Caribbean and Middle East as part of plans to make India a global small car hub.
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The company which had embarked on a strategy -- One Ford -- taking a single global approach on its overall business, is looking to replicate from what it has done with other markets like Brazil and China.
At Rs 28.19 lakh - Rs 32.97 lakh (ex-showroom India) it delivers excellent value for its combination of road presence, gizmos, safety, off-road capability and driveability.
According to the Society of Indian Automobile Manufacturers' (Siam's) data, Ford India between April and June produced 6,752 cars, of which 219 units were exported, through containers in different shipments.
Ford Motor India on Wednesday said it would launch its new premium mid-sized sedan 'Fiesta' by November this year in the Indian market.
A Delhi beauty has won the chance to catapult to international stardom in the modelling world.
Ford Motor India would announce an across the board price hike next month, a top company official said on Wednesday.
Ford India, the Chennai-based automobile company of the US giant, said today that it has raised prices of all its models, except the Ikon, by as much as Rs 25,000 due to a strong surge in import costs recently.
Sanand plant exported 78,930 cars. The one at Chennai exported 79,539 units of EcoSport model
The local unit of United States automaker Ford expects its sales to rise 20 per cent this year from 42,956 units sold in 2003 on the back of greater sales of the existing models and launch of a new car.
The partnership will look to expand Ford's reach in the fast-growing Indian market and improve M&M's access to global markets
With its bullish plans to take its Figo car model to global markets, Ford India is looking at North America, the UAE and South America, among others, for export. The company expects to export at least 10,000 units of Ford vehicles in these countries by the end of this financial year.
Ford Motors India has apologised for an ad campaign that showed scantily-clad, voluptuous women gagged, bound and stuffed in the trunk of the car maker's Figo model.
The US auto giant Ford Motor on Tuesday said it would post profits at its Indian unit from this year, with a strong sales growth of its mid-size sedan 'Ikon' in the market.
Ford Motor India on Monday said the sales of its flagship model Ikon crossed the 10,000 mark in the first five months this year and the company was poised to post profit in 2004.
Ford India is graduating from exporter of vehicle assembly kits to exporter of fully-built cars.
Old is gold discovers Rediff.com's Hitesh Harisinghani.
Taking a cue from heavyweights such as BMW, Mercedes and Audi, Ford Motor Company-owned Volvo Car India may use the parents' India facility in Chennai to manufacture and assemble some of its products, reducing their prices substantially.
Ford Motor Co plans to triple exports from India.
Ford on Tuesday announced the prices of its new sedan 'Fiesta', with the entry level 1.4 litre petrol version being pegged at Rs 5.59 lakh.
The price of the company's premium hatchback Fusion has been reduced by Rs 18,500, Ford India said in a statement. Likewise the mid-sized sedan Fiesta's price was cut between Rs 21,000 and Rs 25,000, while that of sports-utility vehicle Endeavour has been reduced by Rs 47,000-Rs 54,000.
This is the era of affordable cars and car manufacturers across the world are trying to come up with affordable cars that can be sold like hot cakes.
